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MacDonald (1) childrens book (2) Wargames Con 2016 While most site owners put their sign-up form in the footer or in the right sidebar, these aren’t your only options. Find anyone’s contact information in your target market with unlimited access. Social psychologist Howard Leventhal conducted a study on urgency by testing how people responded to packets of information about tetanus. His goal was to see how he could convince more people to get vaccinated. $0.99 So, you need to ensure that you’re making it easy and inviting for them to opt-in to your email list when they visit your site or purchase a product from you. This means including an email sign-up box on your site and blog that allows visitors to join your mailing list. Think bold sign-up forms, popups and popovers in the header, footer or sidebar of your site with a “can’t miss this” call-to-action. In the sections below we’ll discuss just how much more effective email marketing is than social media marketing, with a particular focus on these three points: Finally, once your subscriber's desire is at its peak, you tell him to take an action. Infinity Publishing's blog covers all areas of independent publishing including self-publishing, book marketing, print-on-demand, eBooks, distribution, and more! 704 Alexander Street Digital Advertising We’re here to help you around the clock Zero Energy Basics People guard their email accounts, so engagement is much higher. 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