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Depending on your law firm’s practice and the audience segment, asking people to take a brief survey could be a good way to gauge their interest; anyone who completes the survey stays on your list; anyone who doesn’t can be emailed less frequently or removed entirely. 3. Find That Email (check our review) Make new subscribers feel welcome. Using the tools available in your email service provider, set up an email that triggers immediately when a new subscriber opts in. Consider a series of 3-4 emails. The first one should include access to the freebie they expected to receive. Some opt-in pages will immediately direct to a “thank you” page where they can access the freebie. But, set up a welcome email anyway, just to be sure they received their gift! Give your new subscriber a brief introduction of you and your brand if you have already established it.  Lastly, give them a quick explanation of what they can expect from you. 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