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For example, if a potential new client calls your firm rather than filling out a form on your site, their contact information should be manually added to your mailing list (since they would have been added to your list as a potential new client through your website anyway). A similar approach can apply to many of the audience segments discussed above: clients whose cases have been brought to a close, new clients, new contacts in your professional network, new media connections, etc. how to scratch email address | marketing automation for small business how to scratch email address | best email marketing how to scratch email address | best marketing automation platforms
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