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You’ll be growing your email list in no time!  117 Google Images Update Removes View Image and Image Search Live webinar starting in Who they follow For law firms, the first people you want to add to your list are your satisfied former clients, especially if they have indicated that they are interested and willing to receive ongoing communications from your firm. Your former client base will give you a solid foundation of email recipients who will regularly be reminded of your firm and who will engage with and advocate for your brand. They will recommend you to their family, friends, and acquaintances who could benefit from your services, and they will share your message and content in their social circles — both online and off. You don't need a website or business, but you do need a topic and way to collect email addresses. A topic is typically an area of expertise; for example, couple communication. 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