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I just got my first two email subscribers last week to my new blog 100MarketingIdeas, and it feels great! I plan to offer some exclusive products for signing up to get more subscribers. Thanks for the tips! Until your list size is big enough to warrant more in-depth multivariate testing (which will still follow the same guidelines), conducting smart A/B tests like the one outlined above will go a long way toward helping you create an email list that converts. 5.0 out of 5 starsperfect little synopsis! This is true, but only if you know how to build the RIGHT email list and use it correctly. Visit our other Spruce sites: Telephone 4. Personalize the Sender Information Bad HTML coding could be the source of a spam trigger. Demaria also recommends you avoid converting Microsoft Word files to HTML. 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