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One, the more potential customers you have the more potential sales you have and two, you’ll have attrition meaning people dropping off the list either by unsubscribing or by letting an email address go dead. You have to keep adding to the list to make up for those losses. Justin Premick is the director of education at AWeber, the email marketing software for small business owners. Below, Justin will outline how companies with modest email lists can use segmentation for better performing email campaigns. Amazon Photos Justin Premick is the director of education at AWeber, the email marketing software for small business owners. Below, Justin will outline how companies with modest email lists can use segmentation for better performing email campaigns. 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