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Statistics show that you are likely to lose at least 22% of your database every year! If you don’t give your subscribers a good reason to stay engaged, they will unsubscribe. Start providing value right away. Avalona22 Not everyone will want the one thing you created, and that’s why it’s smart to have a few different options. “The Living Building Challenge continues to encourage me to raise the bar for design while enjoying and protecting the natural world.” -Project Team Member Therefore I would recommend testing having an opt in page versus a regular sales letter to see which converts the most visitors into subscribers. No two audits are going to look the same, but here are a few considerations you’ll want to keep in mind when whittling your keywords down to the best of the bunch. Peter C. 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